The Art and Soul of a Business Blog

Just like the three founding blocks of elementary education, there are three Rs behind a successful blog viz. Research, wRiting and Readability. Researching for a weblog may seem a far-fetched notion, but unless your blog is simply about your experiences and is more a personal diary, there is some amount of research behind it. This need not be a subject-oriented research that helps you fortify your content with solid references. It can also be research on what kind of subjects would be most widely read. For a business blog, this is pretty much bread and butter. For professionals making a foray into the blogosphere, it might be tempting to fire away article after article on your special subject, but that will not guarantee takers for your blog.

A general interest blog which does not claim to focus on a particular subject stands greater chances of appealing to one or another section of readers, but that doesn’t mean restricting your writing to simply fun stuff. Just like research articles in journals and other print media, well-researched, well-written content on a particular subject will find readership, but this requires a careful definition of both ‘well-researched’ and ‘well-written’. Returning to the example of the professional blazing his trail into the world of blogs, research may not be a problem, but writing most certainly can be one, as it is to the best of scholars safeconow . There is often a subtle gap between the possession and exposition of knowledge, and this defines the thin line between an eminently readable blog and an obscurely esoteric one.

Also crippling to the issue of readability – especially with a business blog, is the language and style of writing. One of the peculiar features of modern scholarship is the clinging by each profession and specialty to its own jargon. In an open medium such as a blog which embraces an open readership, excessive terminology can drive away more lay readers Tutflix . Again, it is important to keep in mind the target of the blog. If indeed the blog’s purpose is to clarify the meaning and use of jargon, or to publish some content relevant only to a certain group, then the use of specific words is justified. This would also constitute research.

It definitely helps to spread the news about your business blog, preferably by e-mail with a link attached. This will attract the curious, and hopefully propagate a readership chain. Blogrolling, or linking to other blogs, whose writers in return may link to your site, also is a good advertisement Bottled and Jarred Packaged . Thus, broadly speaking, maintaining a business blog places several constraints upon the writer. Some of the best blogs have the major questions of ‘for whom to write’ and ‘what to write’ neatly ironed out, and the major focus remains on ‘how to write’, that is how to stay interesting. Beyond that it is hope that the ‘why to write’ question – which usually follows realizing that the readership is far below expectations – doesn’t arise.

I have been sharing lately  about article marketing to build your list. One of the very best ways of re-purposing your articles to grow your list is by simply posting them on your blog.

Many of the same points for article marketing should be followed.  Keep your post about 200-300 words, but there is no set amount.  You can vary this, it is your blog, and you make your own style. Some people are known for long articles, or an article with a video.   You can create long articles and turn into a series also.  Experiment a little to find out what works for you.

I have found mixing things up works well.  I can have a variety of audience visit my site and still enjoy the blog.

Search Engine traffic and optimized keywords can bring a lot of traffic to your blog.  I frequently share techniques for optimizing your blog and your titles.   You do not have to be perfect at keyword research, or have a ton of knowledge about SEO.  You just have to know to use keywords in the title and in your articles.  This will help you get traffic.

Update your website/blog frequently.  The more you post, the more traffic and attention your blog will get.  Always use the rule of engaging others with your post. Ask for comments and even get some controversy in your articles, this will help draw attention and help build “stickiness” into your blog.

Experiment a little to find out what sorts of posts get you the most buzz or the most links. For example, if you’re the first to report on some bit of news in your niche – and you report thoughtfully – you can expect others to link to your original article and post their own comments.

Another way to get people talking is to make controversial posts from time to time. Other bloggers will take sides – and whether they take your side of the issue or not, they’ll link to your blog to discuss your post.

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